Rwandan Brands Gain International Exposure at China Import Expo

On 5 November, Rwanda showcased coffee, tea, honey, chili, dried fruits, macadamia nuts and handicrafts at the China International Import Expo in Shanghai, which runs for six days. No specific advertising budget, sponsorship price or confirmed sales value from the event was disclosed. Marketing agencies, brand consultants, e-commerce companies and export-promotion specialists can help Rwandan businesses reach Chinese buyers. HPC can support brand partnerships, promotional campaigns and international business introductions.

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